When you have specific goals to achieve you can plan your way to achieve them. Having too general goals like "growing my business" VS. Here are the top 3 reasons: Create better goals There are a ton of reasons why every brand and marketing team needs a good marketing plan. It has to have a set of concrete tasks and marketing tactics to follow. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. A solid online marketing strategy is the foundation of a well-written marketing plan. What’s the difference between a marketing plan and a business plan?Ī marketing plan may be part of an overall business plan. It's written for a specific period of time and explains both your current situation and your future plans. A marketing plan is a document that details how you're going to execute your strategy.
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